The Awakening Music Festival is Winston Salem, NC's annual Christian music festival. Combining the inspiration from music festivals and modern Christian music, we wanted to produce a clean, mature logomark that can easily be layered over different photographic or illustrative backgrounds.
For the primary logo, clean, clear typography is found on three bars. These bars symbolize the trinity and also sound bars. The crossbars in the “A’s” were dropped to the bottom of the A's to feel like arrows directing the viewer upward. This logo is paired with an icon. In the icon, there is an abstract “A” with an upward arrow hidden in the center.
I was responsible for designing and concepting the identity and promotion materials. Completed at The Variable