Brooklyn Distance Running is a small coaching practice that works with runners in the NYC metro area. BDR trains runners to improve at their goal distances. Matthew Imberman, a third generation Brooklynite, started the business and was looking for an identity that would stay true to his roots and not come off like "some hipster upstart."
I was influenced by vintage Union badges for this identity. The old Unions (especially in the Brooklyn area) were a symbol of hard work and perseverance. Both of those qualities are needed in long distance running and with Matthew's family history in Brooklyn, this seemed like the perfect concept!